SEO services refer to Search Engine Optimisation services offered by various companies. SEO services mainly target free web traffic as well as unpaid web traffic. SEO services companies provide their services for different needs. There are mostly two types of SEO Adelaide services offered by SEO companies.
PPC – Pay Per Click (PPC) SEO service involves the pay per click advertisement of a specific keyword phrase. When a user searches for a keyword on search engines, the program calculates the number of clicks made on the ad according to the keywords used and also considers other related searches made on that keyword. The payment for each click is usually derived from advertisers. The best part about PPC advertising is that the traffic generated is organic as the search results do not show sponsored links. The major benefit of PPC advertising is that it can give a good ROI, provided that the ad is placed on high positions in search results, and the keywords have been appropriately selected.
Organic SEO Adelaide services include on-page optimisation such as optimising the internal structure of your web pages. On-page optimisation aims to achieve a high ranking for your web pages in search engine results. On-page optimisation should be done before SEO services include off-page optimisation. Off-page optimisation focuses on building quality links that lead from other websites. It includes building link popularity, article writing, directory submission and blog commenting.
SMO – Social Media Optimisation SEO firms use social media networks to reach out to and connect with target keywords. SMO services include creating profiles in social networking sites, building a network of linked friends and distributing business information via social media channels. SMO strategies also include posting comments on blogs and participating in various discussion boards. Digital marketing is promoting your website on digital mediums such as blogs, podcasts and news articles. Digital marketing involves distributing news to increase awareness of your products or services and submitting your website and brand to search results.
SEO tactics are strategies and techniques used to achieve certain web results based on keywords. The tactics are also categorised into a few key categories. These include white hat SEO tactics, black hat SEO Adelaide tactics and ethical SEO tactics. White hat SEO strategies are the standard practices followed by almost all SEO firms. Black hat SEO tactics are considered unethical and adopted by only the most reputable SEO firms.